[Remote] Social Media Scaler

Note: The job is a remote job and is open to candidates in USA. Maids.cc is the GCC's leading home services platform, and they're looking for a Social Media Scaler to own the organic growth of their brand across multiple social media platforms. This role involves managing social pages, developing content strategies, and leading a creative team to enhance brand visibility and engagement.

Responsibilities

• Own the end-to-end performance of 10–15 social pages across Facebook, Instagram, TikTok, and LinkedIn for the maids.cc and maids.at brands
• Build, manage, and develop a team of 3–4 content creators and social media coordinators, including hiring, briefing, and performance management
• Develop and maintain a structured monthly content calendar tailored to each market (UAE, GCC, Philippines, and additional countries)
• Craft and iterate on hooks, formats, and creative concepts designed to stop the scroll and drive organic reach
• Research and apply platform algorithm changes across Meta (Facebook & Instagram), TikTok, and LinkedIn to maintain and grow distribution
• Design and run structured A/B content tests — testing hooks, formats, captions, posting times, and content types — and document learnings
• Localise content strategy by market: tone, language, cultural references, and audience-specific pain points across the GCC and Philippines
• Identify and brief UGC opportunities, creator collaborations, and community engagement tactics to accelerate organic follower growth
• Track, analyse, and report weekly on performance metrics per page; derive insights and translate them into actionable strategy changes
• Stay ahead of content trends, viral formats, and emerging features on each platform; be first to test and adopt high-potential formats
• Collaborate with the CMO and paid media team to ensure organic and paid messaging are aligned
• Manage content production workflows: briefing, review cycles, approvals, and publishing across all pages

Skills

• Proven track record of growing at least one social page from low to significant scale (please share examples and numbers in your application)
• Deep, hands-on understanding of how Facebook, Instagram, TikTok, and LinkedIn algorithms work organically
• Experience leading or managing a small creative team
• Strong instinct for hooks — knows within seconds whether a piece of content will earn attention
• Experience building and running structured content calendars across multiple accounts simultaneously
• Ability to brief, review, and give clear creative direction to videographers, designers, and writers
• Analytical mindset — comfortable in analytics dashboards; able to read performance data and adjust strategy rapidly
• Experience designing content tests with clear hypotheses, variables, and outcome measurement
• Understanding of virality mechanics: shareability, emotional triggers, format loops, and trend-jacking
• Experience with multi-market or multi-language content is a strong advantage
• Excellent written communication in English; Arabic or Tagalog is a plus
• Comfortable in a fast-moving, output-driven environment where results matter more than process
• Hands-on video editing or short-form video production experience (CapCut, Premiere, or similar)
• Familiarity with social scheduling and analytics tools (e.g. Later, Metricool, Sprout Social, native platform analytics)
• Prior experience in the home services, gig economy, or marketplace category
• Existing network of UGC creators or micro-influencers in the GCC or Philippines
• Experience working across both B2C and B2B social content (for LinkedIn in particular)

Company Overview