[Remote] SEO/AEO Manager Job Details | Acuity Inc.

Note: The job is a remote job and is open to candidates in USA. Acuity Inc. is a market-leading industrial technology company focused on innovative products and services. The SEO/AEO Manager will shape the company's visibility across search and AI platforms, driving traffic and authority while collaborating with various teams to optimize content for modern search behavior.

Responsibilities

• Develop SEO/AEO strategy aligned to business goals
• Conduct keyword and query research, including conversational search
• Use data to identify opportunities and guide optimization
• Partner with stakeholders to align search with campaigns
• Create SEO content briefs (keywords, structure, linking)
• Optimize pages and assets for search and answer engines
• Structure content for clear, answer-first delivery
• Partner with writers on AI-optimized and snippet-ready content
• Manage content roadmap and priorities
• Audit and refresh content for performance
• Optimize content for AI platforms (e.g., ChatGPT, Google AI Overviews)
• Implement schema and structured formats (FAQ, etc.)
• Align content to conversational queries
• Identify featured snippet and answer box opportunities
• Monitor and apply emerging AI search trends
• Partner with developers on crawlability, indexation, and performance
• Manage technical SEO (schema, speed, redirects, sitemaps, canonicals)
• Conduct audits and resolve technical issues
• Ensure site architecture supports search and AI discovery
• Define and track KPIs (rankings, traffic, conversions, visibility)
• Analyze performance using analytics and SEO tools
• Deliver insights and recommendations
• Report on impact tied to business outcomes

Skills

• Minimum of 2 years of experience in SEO, search marketing, or digital optimization
• Proven ability to improve organic performance and search visibility
• Experience using data to drive recommendations
• Strong analytical mindset with ability to translate data into strategy
• Deep understanding of search algorithms, ranking factors, and user intent
• Ability to identify growth opportunities and prioritize initiatives
• Experience with SEO tools (e.g., Conductor, SEMrush, Sitebulb)
• Understanding of HTML, CMS platforms, and website architecture
• Knowledge of structured data/schema and technical SEO best practices
• Experience optimizing content for SEO and AI-driven search
• Understanding of semantic search, EEAT, and content structure
• Ability to align content with user intent and journeys
• Strong cross-functional collaboration skills
• Clear communicator to technical and non-technical stakeholders
• Experience working with writers, developers, and marketing team
• Experience with AEO or AI search platforms
• Knowledge of structured data, semantic search, and AI-driven content strategies
• Experience in B2B or complex service/product environments
• Familiarity with UX and content strategy principles

Benefits

• Health care
• Dental coverage
• Vision plans
• 401K benefits
• Commissions/incentive compensation depending on the role

Company Overview