[Remote] Director, Global Brand Marketing

Note: The job is a remote job and is open to candidates in USA. Jackson James is a fast-scaling performance apparel and active lifestyle brand seeking a Director of Global Brand Marketing. This role focuses on defining and scaling the brand's creative direction, storytelling, and cultural expression across various platforms and campaigns.

Responsibilities

• Own the end-to-end brand, content, and cultural system, defining how the brand is expressed across all consumer touchpoints
• Creative
• Define and evolve brand voice, identity, and storytelling system
• Lead integrated campaigns and cultural brand moments
• Ensure consistent brand expression across all channels
• Own social and content strategy across key platforms (IG, TikTok, YouTube)
• Build a scalable, high-output content engine tied to product and culture
• Maintain always-on storytelling aligned to launches and campaigns
• Scale athlete and creator programs into a structured cultural channel
• Embed creators into organic and paid storytelling
• Strengthen community engagement and brand affinity
• Lead go-to-market storytelling for key product launches
• Partner with Growth to align brand and performance execution
• Build repeatable campaign systems tied to product cadence

Skills

• 7–12+ years marketing experience, including senior brand/content leadership
• Experience building brand systems in consumer businesses ($50M–$500M+)
• Strong track record in integrated brand + content + storytelling
• Experience leading creator, influencer, or athlete-led programs
• Background in apparel, fitness, sport, outdoor, or lifestyle brands preferred
• Experience in high-growth or globally scaled consumer brands strongly valued
• Brand / Content Director at a global apparel or outdoor brand
• Senior brand leader in high-growth DTC or performance businesses
• Agency strategist who has led major consumer brand accounts
• Marketing leader from culturally influential sport or lifestyle brands

Company Overview