[Remote] General Management Consultant – Marketing Technology Strategy (Banking)

Note: The job is a remote job and is open to candidates in USA. Simatree is seeking an experienced General Management Consultant with a strong Marketing Technology background to support a strategic initiative for a leading banking organization. This role involves developing a direct-to-consumer growth strategy and partnering with business and marketing leaders to improve customer acquisition and engagement across various banking services.

Responsibilities

• Develop a comprehensive direct-to-consumer prospecting strategy across Retail Banking, Credit Cards, and Wealth Services
• Evaluate existing customer acquisition approaches and identify opportunities to improve prospect targeting, engagement, and conversion
• Assess customer journey and funnel performance to identify acquisition gaps and growth opportunities
• Conduct market, competitor, and industry analyses to inform strategic recommendations
• Evaluate current MarTech capabilities, customer data utilization, and digital marketing effectiveness
• Identify opportunities to leverage customer data, segmentation, personalization, and marketing automation platforms
• Recommend enhancements to audience targeting, campaign orchestration, lead generation, and conversion optimization processes
• Partner with stakeholders to align technology capabilities with growth objectives
• Facilitate workshops and strategy sessions with executive and business stakeholders
• Present findings, recommendations, and implementation roadmaps to senior leadership
• Collaborate with marketing, analytics, digital, product, and customer experience teams
• Current-state assessment and findings
• Customer acquisition opportunity analysis
• Target audience and segmentation strategy
• Direct-to-consumer prospecting strategy
• MarTech and data capability recommendations
• Executive-level presentation and implementation roadmap

Skills

• Bachelor's degree required; MBA preferred
• 5+ years of management consulting experience
• Experience supporting strategic growth, customer acquisition, or go-to-market initiatives
• Strong understanding of marketing technology ecosystems, customer acquisition strategies, and digital marketing channels
• Experience developing executive-level presentations and strategic recommendations
• Exceptional analytical, problem-solving, and communication skills
• Ability to work independently in a remote consulting environment and manage multiple stakeholders
• Experience serving banking, financial services, fintech, credit card, wealth management, or consumer financial services clients
• Expertise in customer segmentation, CRM strategy, MarTech platforms, digital acquisition, customer lifecycle management, and marketing analytics
• Experience at a Tier 1 or Tier 2 consulting firm (e.g., McKinsey, Bain, BCG, Oliver Wyman, Kearney, Strategy&, LEK, EY-Parthenon, etc.)
• Experience within Big Four strategy or consulting practices (e.g., Accenture Strategy, Deloitte Consulting, PwC Strategy&, EY-Parthenon, KPMG Strategy)

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