[Remote] Head of Social Media

Note: The job is a remote job and is open to candidates in USA. Run-A-Muck is seeking an experienced Head of Social Media to lead and develop their social media strategy across all platforms. The role involves building and managing a high-performing team, driving brand awareness, engagement, and revenue growth through innovative content and community management.

Responsibilities

• Develop and execute comprehensive multiplatform social media strategies aligned with company goals and brand voice
• Analyze market trends, competitor activity, and platform algorithm changes to optimize content performance
• Set KPIs and measurable objectives for all social channels; track, report, and optimize against these metrics
• Create quarterly and annual content calendars that balance promotional, educational, and entertaining content
• Develop and create/produce original, engaging content across TikTok, Instagram, YouTube, LinkedIn, Twitter/X,and emerging platforms
• Champion a culture of experimentation with new formats (Reels, Shorts, live streams, interactive content) while maintaining brand consistency
• Ensure content is optimized for each platform's unique audience, format requirements, and algorithm
• Collaborate with creative teams on visual storytelling, copywriting, and video production
• Build and nurture engaged communities across all platforms; respond to comments, messages, and mentions in a timely, on-brand manner
• Monitor brand sentiment and manage crisis communication with transparency and speed
• Identify and cultivate relationships with brand advocates, micro-influencers, and key community members
• Establish workflows, best practices, and tools to maximize team efficiency and consistency
• Allocate budget and resources effectively across platforms and team initiatives, collaborating with Head of Content and Manager of Audience Growth to allocate paid media resources
• Use data analytics tools to measure campaign performance, audience demographics, and content effectiveness
• Present monthly and quarterly reports to leadership with actionable insights and recommendations
• A/B test content, posting times, formats, and messaging to continuously improve ROI
• Stay current with platform insights, native analytics, and third-party tools
• Partner with Marketing, PR, Product, and Creative teams to ensure cohesive brand messaging
• Support product launches, campaigns, and company initiatives with coordinated social amplification
• Advise leadership on social media trends, opportunities, and risks

Skills

• 7+ years of social media marketing experience, with at least 2 years in a leadership or management role
• Demonstrated expertise across multiple platforms (Instagram, TikTok, YouTube, LinkedIn, Twitter/X, etc.)
• Demonstrated ability to create multiplatform social assets with proven performance and track record of engagement and growth
• Proven track record of building engaged communities and growing follower bases organically and through organic and paid strategies
• Strong proficiency in content creation, including video production, photography, copywriting, and graphic design (or ability to lead creators in these areas)
• Deep understanding of platform algorithms, analytics, and paid social advertising
• AI native with a deep understanding of how to use AI for analytics and marketing
• Experience managing social media budgets and optimizing spend for maximum ROI
• Excellent project management skills; ability to juggle multiple initiatives and meet tight deadlines
• Strong written and verbal communication skills
• Data-driven mindset with comfort analyzing metrics and translating them into strategic recommendations
• Experience managing and mentoring teams
• Background in media, entertainment, tech, or consumer brands
• Experience with influencer partnerships and brand collaborations
• Knowledge of emerging platforms and early adoption of new social trends
• Certifications in Google Analytics, Meta Blueprint, or similar platforms
• Experience with social listening tools and competitive analysis
• Portfolio demonstrating successful campaigns across multiple platforms

Company Overview