[Remote] Director of Finance, Commercial & Go-To-Market (GTM)

Note: The job is a remote job and is open to candidates in USA. ABC Fitness is the #1 software provider for fitness businesses, and they are seeking a high-impact Director of Finance to partner with their Commercial and Go-To-Market organization. This role will own the financial strategy and performance management to drive efficient growth and will operate as a strategic partner to the leadership teams, influencing decisions and driving accountability across the revenue engine.

Responsibilities

• Proactively shape GTM strategy, not just support it, by identifying where to invest, where to pull back, and how to maximize return on growth spend
• Actively partner with Sales, Marketing, and Client Success leadership to drive optimal outcomes, using data to influence decisions on trade-offs, resource allocation, and performance expectations
• Bring a strong, independent point of view on growth strategy, balancing ambition with financial discipline
• Act as a trusted advisor to GTM leadership, influencing decisions across pricing, segmentation, channel strategy, and investment allocation
• Translate company growth objectives into actionable financial strategies that drive efficient and predictable revenue outcomes
• Provide data-driven insights to optimize CAC, LTV, and overall unit economics
• Own end-to-end revenue forecasting, including pipeline analysis, conversion assumptions, retention dynamics, and expansion drivers
• Build and continuously refine scalable revenue models that support short-term execution and long-range planning
• Partner with Revenue Operations to ensure alignment between pipeline data, forecasts, and financial plans
• Lead GTM business reviews, delivering clear insights on performance vs. plan, key drivers, and risks/opportunities
• Establish KPIs and reporting frameworks that create transparency and accountability across Sales, Marketing, and Client Success
• Provide actionable recommendations to improve productivity, efficiency, and growth quality
• Champion the use of AI and advanced analytics to enhance forecasting accuracy, scenario planning, and decision-making
• Build foundational processes, models, and operating rhythms from the ground up where needed, with a focus on speed, clarity, and impact
• Drive standardization across forecasting, reporting, and planning workflows
• Identify and eliminate manual inefficiencies through automation and system improvements
• Build, develop, and lead a high-performing finance team aligned to GTM priorities
• Foster a culture of accountability, curiosity, and continuous improvement
• Elevate the role of Finance as a proactive, value-creating partner to the business

Skills

• 10–12+ years of progressive finance experience, with significant exposure to commercial finance, FP&A, and GTM support
• Proven experience partnering with Sales, Marketing, and/or Customer Success organizations in a high-growth environment
• Strong expertise in revenue modeling, forecasting, and SaaS or recurring revenue dynamics
• Demonstrated ability to operate effectively in a fast-paced, private equity-backed or similarly performance-driven environment
• Track record of building scalable processes and driving operational excellence
• Experience leading and developing high-performing teams
• High proficiency with data, financial systems, and analytics tools; experience leveraging AI/automation is a strong plus

Benefits

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
• Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
• Medical/Dental/Vision coverage
• EAP – we get you help when you need it. Period.
• Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
• And more! – so many benefits we couldn’t even fit them all here!

Company Overview