[Remote] Associate Director, Content Experience & Design Standards

Note: The job is a remote job and is open to candidates in USA. BeOne Medicines USA, Inc. is a rapidly growing company focused on combating cancer. The Associate Director, Content Experience & Design Standards is responsible for defining and governing global content experience standards, ensuring compliance and usability across various channels while enabling AI-driven content creation.

Responsibilities

• Define and own global content experience standards across channels including:
• Sales and field-facing content
• Email and marketing automation
• Web and portal experiences
• Non-personal promotion and digital channels
• Establish clear principles for usability, accessibility, consistency, and modularity in a regulated environment
• Ensure experience standards align with enterprise branding, compliance requirements, and omnichannel strategy
• Develop and govern enterprise design systems, component libraries, and reusable templates to support:
• Faster content creation
• Consistent execution across brands and regions
• Improved content reuse and modularity
• Define channel-specific experience playbooks that outline:
• Content structure
• Layout standards
• Interaction patterns
• Dos and don’ts by channel
• Partner with content systems teams to embed standards into tools such as Veeva, DAM, CMS, and content authoring platforms
• Define experience guardrails and structured templates to support AI-enabled content generation
• Ensure GenAI-generated content:
• Is channel-appropriate
• Adheres to brand and experience standards
• Supports modular reuse and automation
• Minimizes downstream review and rework
• Partner with GCMT, Legal, Medical, and Compliance teams to ensure GenAI use cases align with enterprise governance and responsible AI principles
• Support pilot programs and scaling of AI-driven content creation workflows
• Serve as the UX subject matter expert for enterprise content initiatives
• Provide guidance and design direction to internal teams and agency partners
• Review and assess experience quality across key initiatives, launches, and channels
• Identify experience gaps, inconsistencies, or friction points and drive standardization or remediation
• Partner closely with:
• Enterprise Content Systems (platform enablement)
• Tagging & Content Measurement (metadata and measurement alignment)
• Commercial, Medical, and Digital teams (execution needs)
• Ensure experience standards are embedded upstream in content planning and creation—not retrofitted downstream
• Support training, documentation, and enablement to drive adoption of standards across global teams and agencies

Skills

• Bachelor's degree required, preferably in User Experience Design, Human-Computer Interaction (HCI), Digital Design, Marketing Technology, Information Systems, Life Sciences or related field
• 8+ years of experience in content experience design, UX strategy, digital content operations, omnichannel enablement (preferably in biotech, pharma, or other regulated industries)
• Strong understanding of how content experience, structure, and templates impact review efficiency, compliance outcomes, content reuse, and AI enablement
• Proven ability to standardize without stifling brand or regional flexibility
• Comfortable operating in ambiguity and helping organizations mature their operating models
• Strong communication and influence skills across matrixed, global teams
• Detail-oriented with a systems-thinking mindset
• Strong working knowledge of Content Management Systems (CMS), Digital Asset Management (DAM), Veeva Vault PromoMats and related content platforms
• Familiarity with modular content frameworks, omnichannel activation platforms, AI-enabled content creation tools
• Experience with UX and design system tools (e.g., Figma, Adobe, or similar)
• Proficiency with collaboration and documentation tools (Teams, SharePoint, Confluence)
• Master's degree preferred (but not required) in UX / HCI, Digital Strategy, Design Systems, Business or equivalent

Benefits

• Non-Commercial roles are eligible to participate in the annual bonus plan
• Commercial roles are eligible to participate in an incentive compensation plan
• All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards
• All employees are eligible to voluntarily participate in the Employee Stock Purchase Plan
• The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness

Company Overview