[Remote] Coordinator, Field Marketing - BeatBox

Note: The job is a remote job and is open to candidates in USA. Ambev Tech, part of Anheuser-Busch, is dedicated to creating a future with more cheers by delivering high-quality beverages. They are seeking a Field Marketing Coordinator to build local networks and activate marketing programs for BeatBox, ensuring successful brand development through events and consumer engagement.

Responsibilities

• Win over the 21+ consumers to bring BeatBox to life in your market!
• Build a local network while infusing national strategies and philosophy in the field
• Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation
• Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts
• Align with your Sales/Trade Marketing counterparts to support activations, merchandising, and sales blitzes in your area
• Activate national events with other FMSs/Brand Reps in regional territories
• Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments
• Ride-alongs with distributors to help with sales support
• Ability to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area
• Identify event opportunities in your area that require sampling activations
• Identify Beatbox influencers and partnership opportunities to support your local market
• Develop social media content that could be used in local area campaigns
• Maintain focus on the home market while additionally co-managing events
• Develop Brand Engagement Activation Team in home markets - demos/scheduling and store visits
• Manage national/regional festivals from beginning to end (collaborating with BeatBox Field Events Managers) utilizing a master festival checklist
• Setup weekly 15-minute check-ins with the internal team 8-10 weeks out from the festival to ensure staying on track
• On-site manager for festival (travel) for end-to-end execution
• Plan and execute activations and coordinate logistics for personnel & POS
• Complete festival recaps and set up post-festival call to recap with wholesaler, SEM & RD
• Social/digital training with FMS team

Skills

• There is a requirement to maintain a state sampling license to legally handle and pour alcohol at events
• Deep understanding of the beverage industry, including knowledge of different types of beverages and the competitive landscape
• Ability to develop and execute marketing strategies and campaigns that drive brand awareness and product sales
• Proficiency in planning and executing events and promotions, such as product launches, tastings, and sponsorships, to engage consumers and build brand loyalty
• Ability to connect with consumers, gather feedback, and build relationships to enhance brand loyalty
• Excellent verbal and written communication skills to convey marketing messages effectively to a diverse audience, including consumers, retailers, and distributors
• Confidence and proficiency in delivering presentations to both small and large groups, showcasing product features and benefits
• Knowledge of sales processes and the ability to collaborate with sales teams to achieve revenue targets
• Creative thinking to develop innovative marketing ideas and campaigns that set the brand apart in a competitive market
• Skill in managing marketing budgets efficiently to maximize return on investment
• Ability to identify and address challenges and obstacles that may arise during marketing initiatives
• Willingness to adapt to changing market conditions and consumer preferences
• Strong networking and relationship-building skills to collaborate effectively with distributors, retailers, and other stakeholders
• Effective organizational skills to manage multiple marketing initiatives and events simultaneously
• Awareness of and compliance with industry regulations, especially if working with alcoholic beverages
• Experience and skill in conducting product sampling events and activities
• 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty
• 1 year experience in a leadership/management role to achieve a common goal or objective in a brand sampling environment motivating brand ambassadors towards success
• Prior experience with Dallas distributor, Ben E Keith, or surrounding Texas Distributors
• Success in building collaborative projects from idea to execution
• Marketing communication with emphasis on building strategic partnerships
• Alc beverage experience is a plus!
• Prolonged periods of sitting at a desk and working on a computer
• Evenings and Weekend support for event activation
• Must be able to lift up to 15 pounds at times
• Travel up to 40% of the time (within local markets)

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

Company Overview