[Remote] Director, Media Planning

Note: The job is a remote job and is open to candidates in USA. Underscore Marketing is a woman-owned, independent agency specializing in life sciences. They are seeking a Director of Media Planning to lead integrated media strategy for pharmaceutical brands, focusing on omnichannel planning and ensuring media drives business outcomes.

Responsibilities

• Own media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plans
• Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift
• Bring a strong point of view rooted in data, experience, and market understanding
• Lead integrated planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels
• Ensure media plans reflect the full patient and HCP journey, not siloed tactics
• Serve as a trusted advisor
• Present media strategy with confidence, clarity, and conviction
• Partner closely with media activation, strategy, client services, and project management teams to ensure alignment and impact
• Set a high bar for strategic thinking, rigor, and accountability
• Oversee external media partners to ensure high quality, efficient, and on strategy execution
• Own large media budgets, optimizing investment to maximize investment spend
• Partner with strategy and media activation teams to interpret performance and drive inflight optimization
• Stay ahead of media, data, and platform evolution in pharma
• Leverage and adopt smarter, more effective ways to reach and engage audiences

Skills

• 8+ years of media planning experience, with deep pharma expertise (HCP + DTC)
• Strong media agency background with proven client facing leadership
• Fluency in MLR/FDA requirements and pharma media realities
• Expertise across digital channels, data partners and media research tools
• Clear, confident communicator who can influence senior stakeholders
• Bachelor's degree required, MBA a plus

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