[Remote] Senior Paid Search Marketing Manager, NAM

Note: The job is a remote job and is open to candidates in USA. Deel is the all-in-one payroll and HR platform for global teams, striving to unlock global opportunities for individuals and businesses. They are looking for a Senior Paid Search Marketing Manager to lead paid advertising strategy across the Americas, focusing on optimizing SEM campaigns to drive high-value conversions.

Responsibilities

• A hands-on role focused on all SEM campaigns for NAM and LATAM via Paid Search channels (Google AdWords, Bing, YouTube, etc.), focusing on awareness, consideration, optimization, and acquisition goals
• Collaborate with the Director of Performance Marketing and Regional Ads Managers to optimize Paid Search performance
• Monitor daily search performance, identify trends, and implement optimizations to achieve growth KPIs
• Continuously test and refine campaign structures, bidding strategies, and keywords for scaling and expansion
• Work with copywriting teams to create and test ad copy and landing pages for better quality scores and CTRs
• Collaborate with PMMs to ensure all product offerings are covered by relevant keywords
• Coordinate with cross-functional teams (growth, product, data, creative) to ensure successful campaign execution
• Share insights on the latest search trends to enhance team performance
• Manage relationships with search vendors like Google and Bing

Skills

• 5+ years of experience managing SEM accounts for a B2B brand, preferably in-house
• Expert in Google Ads, Google Analytics, Google Tag Manager, and GA Editor
• Data-driven, with experience setting up dashboards and using analytics tools to track performance
• Proven track record in lead generation for Paid Search, consistently meeting CPL, SQO and ROAS KPIs
• Strong relationship-building skills with internal and external teams to improve processes and workflows
• Self-motivated and adaptable in a fast-paced environment
• Experience managing Paid Search in-house for HR or Fintech B2B brands is a plus
• Experience with country-specific targeting and campaigns in multiple languages and regions
• Experience with paid media experiments and measurement tools
• Experience implementing AI-powered workflows, tools and automation
• Fluency in Spanish or Portuguese will be considered an advantage

Benefits

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

Company Overview

Company H1B Sponsorship