[Remote] Lifecycle Marketing Contractor

Note: The job is a remote job and is open to candidates in USA. The Phoenix is dedicated to building a sober active community and is seeking a strategic Lifecycle Marketing Contractor to enhance member engagement. This role involves assessing and optimizing lifecycle marketing programs, developing campaigns, and providing actionable recommendations to improve user experiences.

Responsibilities

• Conduct an assessment of existing lifecycle marketing programs, user journeys, segmentation strategies, and engagement performance
• Identify key areas of user friction, drop-off, and opportunity across the member lifecycle
• Develop and execute a prioritized lifecycle optimization roadmap focused on activation, engagement, retention, and reactivation
• Build and optimize a number of lifecycle campaigns, journeys, and experiments within Braze
• Analyze results and provide recommendations, documentation, and future-state roadmap for ongoing lifecycle improvements

Skills

• Experience leading lifecycle, CRM, retention, or engagement initiatives for consumer apps, digital products, or engagement-driven platforms
• Strong hands-on experience with Braze or comparable lifecycle marketing platforms and analytics tools
• Experience developing testing strategies, analyzing performance data, and translating insights into actionable recommendations
• Strong copywriting and messaging skills with the ability to create compelling user communications
• Ability to independently prioritize opportunities, manage projects, and execute with minimal oversight
• Experience supporting lifecycle programs for mobile apps, community-based platforms, or mission-driven organizations
• Experience collaborating closely with product, analytics, and marketing teams
• Familiarity with experimentation frameworks and user behavior analysis

Company Overview