[Remote] Marketing Analyst

Note: The job is a remote job and is open to candidates in USA. Infosys BPM Limited is a subsidiary of Infosys Limited that provides transformative business process management services globally. The Marketing Analyst will be a key member of the marketing operations team, responsible for building and troubleshooting marketing automation campaigns while ensuring timely execution and quality standards.

Responsibilities

• Coordinate delivery of development (beta) and production releases that meet quality assurance standards
• Assist technical team in design and development tasks, utilize software life-cycle methodology
• Ensure that Q/A Testing is thorough and complete before activating campaigns
• Create and maintain an information technology project plan that communicates tasks, milestone dates, status and resource allocation
• With a keen eye to detail, the candidate will be responsible for monitoring active marketing automation campaigns, and resolving any errors in a timely manner, working closely with the tech stack administrators, as needed
• The Analyst will also provide campaign and email status reports, upon request
• The ideal candidate should be analytical with some marketing and sales systems experience with the ability to work in a matrix environment
• The candidate should be able to enjoy having a large workload and balanced appropriately
• The candidate should be able to collaborate with cross-functional stakeholders throughout the greater Security organization
• Ensure that campaigns and associated deliverables are executed on-time and within the scope of the campaign requirements

Skills

• High School Diploma or GED equivalent
• At least 2 years of experience as Marketing Analyst
• Communicate to stakeholders and regarding campaign build statuses
• Assist in the definition of campaign requirements and objectives, involving all relevant stakeholders and ensuring technical feasibility
• Troubleshoot campaign discrepancies and/or steps that may have technical errors related to various integrations
• Understand the lead generation flow and the full-cycle processing of leads, from capture to lead assignment and conversion in Salesforce - in order to be able to guide campaign strategy related to lead goals

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