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[Remote] Lead Product Marketing Manager

Remote, USA Full-time Posted 2026-06-16

Note: The job is a remote job and is open to candidates in USA. DIRECTV is seeking a Lead Product Marketing Manager responsible for defining project/program scope and objectives, guiding activities of a project/program team, identifying resources, and establishing a master timeline for deliverables. The role involves managing complex marketing campaigns that require cross-functional collaboration and strategic planning to achieve organizational goals.


Responsibilities

  • Projects and programs are typically consumer and agent targeted marketing campaigns that involve working with technical and non-technical partners to bring the strategy to life
  • The projects/programs you’ll be supporting are often complex in nature, may not follow a repeatable framework, and typically span multiple business units
  • This role will also manage certain areas of responsibility in enterprise-wide IT enhancement projects to support the above-mentioned marketing campaigns leading cross functional teams, spanning technical development, go-to-market, and call centers, and responsible for the short term and long-term marketing plan development, strategic planning, and project delivery

Skills

  • Bachelor's Degree in marketing or related field preferred
  • 3 – 5 years of marketing experience in the entertainment industry
  • Self-directed, organized, and detail oriented, as well as ability to multitask and work effectively in a fast-paced environment
  • Champion and lead multiple functional projects and campaign strategies simultaneously for base management retention program in an expedited timeframe
  • Strong problem-solving skills and demonstrate good judgement to risk mitigate any complex issues overcoming roadblocks
  • Proficient in learning new systems and applications (customer care, ordering, billing, etc.)
  • Demonstrated ability to analyze complex issues and to articulate technical requirements through clear documentation
  • Ability to communicate and work effectively with technical managers and application developers, balanced with ability to concisely articulate through verbal communication and presentation to non-technical stakeholders and senior level executives
  • Ability to accommodate change and adapt accordingly
  • Leadership qualities, including ability to motivate others, inspire teams to a common goal, and overcome group roadblocks
  • Advanced leadership such as conflict resolution, senior leader relationship management, and risk mitigation are required
  • Outstanding written and verbal communication skills
  • Able to manage multiple projects and work under tight deadlines
  • Proficient using Microsoft Office products including Word, PowerPoint, Excel, and Outlook
  • Ability to analyze market data and reporting
  • Confidence and experience presenting and interacting across all levels of management

Benefits

  • DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees.
  • It is the company's policy to offer pay that is competitive with other employers in the local market.
  • Our salary ranges are determined by role, level, and location.
  • Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Company Overview

  • At DIRECTV, we believe TV is meant to be enjoyed. It was founded in 1999, and is headquartered in El Segundo, California, USA, with a workforce of 10001+ employees. Its website is https://www.directv.com.

  • Company H1B Sponsorship

  • DIRECTV has a track record of offering H1B sponsorships, with 4 in 2026, 66 in 2025, 52 in 2024, 30 in 2023, 82 in 2022, 31 in 2021. Please note that this does not guarantee sponsorship for this specific role.

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