Assistant Account Executive / Account Executive, Consumer Lifestyle PR

FINN Partners is a fast-growing independent public relations agency seeking a culturally connected, digitally savvy Account Executive or Assistant Account Executive to join their Los Angeles team. The role involves supporting integrated PR and influencer campaigns for a variety of clients in the lifestyle and consumer sectors, requiring a blend of media relations and influencer marketing skills.

Responsibilities

• Support day-to-day execution of integrated PR and influencer campaigns
• Build and maintain media and creator relationships across lifestyle, entertainment, culture, beauty, fashion, and consumer spaces
• Research, identify, and vet influencers, creators, tastemakers, and emerging talent for campaigns and partnerships
• Assist with influencer outreach, negotiations, gifting, contracts, tracking, and reporting
• Draft press materials including media alerts, pitches, briefing docs, talking points, and recap reports
• Monitor media coverage, social conversations, and creator content
• Coordinate product mailers, events, launches, screenings, and influencer activations
• Track campaign KPIs and help develop client-ready reporting and insights
• Stay tapped into social trends, creator partnerships, platform updates, and pop culture moments
• Support account teams with administrative and organizational tasks, timelines, status documents, and meeting notes
• Participate in brainstorms and contribute creative campaign ideas rooted in culture and digital behavior

Skills

• 1–3 years of experience in public relations, influencer marketing, talent relations, social media, or integrated communications
• Strong understanding of influencer and creator landscape across TikTok, Instagram, YouTube, and emerging platforms
• Excellent written and verbal communication skills
• Familiarity with media monitoring and influencer tools/platforms
• Strong organizational skills and ability to manage multiple projects simultaneously
• Passion for entertainment, pop culture, social trends, and digital storytelling
• Comfortable working in a fast-paced, collaborative agency environment
• Agency experience preferred
• Existing media or creator relationships are a plus
• Experience working with lifestyle, beauty, fashion, hospitality, or consumer brands
• Experience supporting events, media/influencer trips, or experiential activations
• Basic understanding of paid influencer partnerships and creator usage rights
• Strong pulse on Gen Z and culturally driven digital trends

Company Overview